Humans are NOT the "intelligent" animals they are purported to be,
they are little more than lizards walking around on their hind feet.
Although fantastically complex arguments are given for doing this or
that, it's really quite simple. A binary decision switch is thrown
subconsciously and then sometime later (from seconds to as long as it
takes) a plausible excuse is invented to rationalize the decision.

- Jay Hanson