i returned home through the snow. Crossing the road i lost my footing on a patch where cars had impacted the snow into a frictionless patina, and as i was falling i reflected that knowledge presents similar problems to snow – where many have trodden, the ground is icy, one just skids along, unable to generate the friction for a proper step; and as civilization progresses, it is harder to find fresh snow, where the foot can crunch and tread; one needs to approach the matter differently, to contemplate ancient knowledge as a modern man, or modern knowledge as an ancient – either is like wearing snowshoes – there is friction, a useful strangeness. The world is strange but accumulations of research disguise this. So academics never seem to approach the matter itself – they get as far as “what Nietzsche said” or “the Leavis position” and go no further. Hence academics are constantly citing other academics – they entirely lack the innocence one needs, to see things as they are, as strange. Everything is familiar to the academic – that is to say, false. Nothing is familiar.
- Elberry
Thursday, January 14, 2010
"To be a successful copywriter, you have to appeal to your prospect’s feelings and desires. Here are seven very important ones:
Do you recognize where these came from? If you are Catholic, you probably do. They are the Seven Deadly Sins."
- direct marketing tutorial
| Fear! | Greed! | Vanity! | Lust! | Pride! | Envy! | Laziness! |
- direct marketing tutorial
Wednesday, January 13, 2010
Saturday, January 02, 2010
“O God, put away justice and truth for we cannot understand them and do not want them. Eternity would bore us dreadfully. Leave Thy heavens and come down to our earth of water clocks and hedges. Become our uncle. Look after Baby, amuse Grandfather, escort Madam to the Opera, help Willy with his homework, introduce Muriel to a handsome naval officer. Be interesting and weak like us, and we will love you as we love ourselves.”
- W. H. Auden
- W. H. Auden
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