"Not by the Vedas, or an austere life, or gifts to the poor, or ritual offerings can I be as thou hast seen me.
Only by love can men see me, and know me, and come unto me.
He who works for me, who loves me, whose End Supreme I am,
free from attachment to all things, and with love for all creation, he comes in truth to me."

-Krishna
chapter 11, Bhagavad Gita